The effects of globalisation on an organisation Dissertation

The effects of globalisation on an organisation - Dissertation Example 3 1.3 Project Objectives 6 1.4Research Questions 6 Information Gathering and Accounting/Business Techniques 7 2.0. Information Sources 7 2.1.2 Annual Reports, Summary Financial Statements and Corporate Governance Report 8 2.1.3 Textbooks 8 2.1.4 Internet and Media Sources 9 2.2 Research Methodology 9 2.3 SWOT and PESTLE Analysis 14 2.3.1 Limitations 14 2.4 Ethical Issues 15 Results, Analysis, Conclusions and Recommendations 16 3.0 Results 16 3.1 SWOT Analysis 21 3.2 PESTLE Analysis 25 3.3 Financial Ratio Analysis 27 Conclusion/Recommendations 29 Figure 1 30 List of References 40 Research and Analysis Report The Effects of Globalization on Cadbury Schweppes Plc. Part 1 Project Objectives and Overall Research Approach In terms of business practices, globalization refers to the escalation of the â€Å"internationalization of the production, distribution and marketing of goods and services† (Ali 2000, p. 5). More particularly, globalization is the persistent linking of state econo mies (Ali 2000, p. 5). From the perspective of the business organization, globalization means intense competition which can impact the structure of the organization and the way that it produces and markets its goods and services(Czinkota et al 2009). ... From the consumer’s perspective, globalization means an opportunity to choose from a large assortment of goods and services. This also means that in addition to variety, consumers will benefit from a reduction in prices and an improvement in quality. Cadbury Schweppes Plc provides a case study for the effects of globalization on an organization and the responses that an organization is forced to make. The effect of globalization on an organization as a topic for this research and analysis report is justified because globalization changes the way that businesses operate, strategize and market their products and services. All businesses are either passively or actively impacted by globalization (Johnson and Turner 2010). This means that all businesses are forced to reconsider their focus on domestic markets and focus more on foreign markets. The extent of this focus varies from one organization to another. Size, growth, ambitions, brands, opportunities and a number of variables will dictate the degree an organization shifts it focus to penetration of foreign markets. The relevant factors are demonstrated via a case study of Cadbury. The growth directions of Cadbury’s since its inception 200 years ago justifies an evaluation of the impact of globalization on the organization. As we have already discovered, Cadbury’s started out as a coffee shop of sorts and today it is an entirely different company. It went from serving ready to make drinks to manufacturing chocolates. This research intends to discover the extent to which globalization impacted the expansion of products and how those products have been marketed globally. This research will therefore look at Cadbury’s progression on global markets over